Facebook’s EdgeRank, in a nutshell

I am working on Betties Fashions, a cool website that is all about cool girls, fun rock a billie, hot rod pinstriped shoes and I am trying to figure out all the deep algorithm’s of our Betties Facebook page and how ,why, when and where do different people see certain post’s!!!!!!

This is amazing stuff…… ( at least for a techie, social media guy!)


If you’ve not come across EdgeRank before, I wanted to give a quick round-up of what it is, why you should care about it and some tips on how you can influence it. These tips apply just as much to marketers and Facebook page owners as they do to individual users. So whether you want to get your Facebook brand updates seen by more people, or just wonder why some of your personal status updates get more replies than others, here’s a quick intro:


What is EdgeRank?


Just like the search engines we all know and love, Facebook utilize a number of algorithms as part of their system for sharing information. EdgeRank is the algorithm which determines who sees what, basically – it determines what social “objects” (i.e. updates, posts, photos, actions etc) you will see in your Facebook news feed.


Why should I care about it?


Whether you work in marketing or just run an amateur Facebook page for your favorite band, knowing what you can do to have your updates seen by a wider audience is the key to spreading the word about your content. EdgeRank can make or break your updates – knowing how to exploit it can open you up to an audience you never previously had access to, of which the benefits are obvious.


How do we know about it?


Unlike Google, who keep their algorithms pretty close to their chest, Facebook regularly discuss the factors that make up their algorithms – particularly EdgeRank, at conferences and events for Facebook Developers. Unlike in SEO, where revealing the algorithm would immediately opens it up for exploitation, having people know the basics of Facebook’s algorithm (theoretically) just encourages people to create better content – which should be win-win for both Facebook and the user.


So what factors make up EdgeRank?


According to the Facebook nerds, EdgeRank is made up of three distinct “edges”:


  • Affinity – i.e. how well connected you are to the audience. You can see this in action as a regular Facebook user – if you regularly find yourself sharing content with certain users, Facebook will increase your “affinity” and you’ll see their content a lot more often. The same works with brands and pages – the more a user interacts with you, the more likely they are to see your content at other times.


  • Weight – i.e. how popular a piece of content is, as well as WHAT it is. Popular wisdom tells us that Video, Photos and Links have more weight than a regular status update, and are thus more likely to be shared with your followers. Weight is unique to different users though – if you’re the type of user that watches videos a lot, videos will be given a higher weight in your news feed.


  • Recency – i.e. how fresh the content is. To put this in simple terms, newer content is given more preferential treatment than old. Seems pretty obvious really, but it’s good to know that this is a factor.



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